Office of Technology Services (OTS) Brand Guide
This website explains how to use OTS brand identity.
What’s in this website?
Guidelines for using the OTS brand assets will help you create documents which are on brand. This means all of our documents and communications will look like they belong together.
Our Values
Our brand is determined by our values. Learning what OTS stands for is key to knowing how to present ourselves.
Logos
The heart of our brand, our logo is how people know something comes from us. Get logos for your documents.
Templates
The OTS brand can be easily used with these common templates. They will help you to make OTS branded documents.
What is a brand?
An organization’s brand is what its customers or associates think of it. While a good brand is built through repeated positive interactions, an organization needs things to communicate its values.
Documents which look alike
Documents, presentations, and even websites which look the same create a cohesive appearance for our OTS brand.
Positive touch points
Knowing when a response requires a lighter touch or sense of urgency helps to communicate that we care about our clients.
Rules for evolving
A brand can’t stay still, it has to grow. Even the OTS brand will grow and change over time, but that change will happen with guidance.
Future guidance
Maybe you’re looking for the right photo or icon. This guide will help you locate the right photo or icon you need while keeping the OTS brand close to mind.