Logos

The shape of Louisiana has been geometrically-stylized, but not to the point of abstraction. This represents OTS’s technological service to the state. The dots and rays communicate OTS’s care for the entire state.

The colors are taken from Louisiana’s traditional and government colors and adjusted to be vibrant and confident.

The logo uses the typeface Red Hat Display. It’s a rational and efficient sans serif typeface.

Clearspace refers to the unoccupied space around the logo. It prevents the logo from getting too close to the edge of a document or any other elements. It ensures maximum legibility and visual balance. This is a minimum so additional whitespace is acceptable and in some cases, encouraged.

The preferred way to present the OTS logo is this standard, full color version. The recommended minimum size is 1.5 inches wide for print or 108 pixels wide for digital.

These full logo files will download to your browser’s default download location.

When it’s not possible to use the full presentation of the OTS logo, we should use one of the abbreviated text, stacked logos. Use the one which provides the clearest view of the OTS logo using the available space.

These abbreviated logo files will download to your browser’s default download location.

When there isn’t room to display the abbreviated OTS, the OTS Logo Mark can be used. It has built-in clearspace to be used as a social media icon in a square or circular frame.

These symbol logo files will download to your browser’s default download location.

Sometimes a situation may call for a single color of the logo, such as pens or mousepads, etc. For these situations, here are the acceptable variations of the logo.

Using variations must have the approval of the OTS Public Information Office. In the event of any circumstances suggesting variations not presented here, please consult with the OTS Public Information Office for approval.