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Visual Assets

Visual assets may be used to add graphic interest to a message. Icons may be used to add additional identifying context to a spot of text. Photographs may be used to add a human touch to a message.

Louisiana State Seal

The Louisiana State Seal is added here as a convenience. As it’s not an Office of Technology Services logo please consider if it’s appropriate for the project. It’s available at the Pelican Design System but we’ve included it here too.

Official Louisiana State Seal.

Icons

A large collection of free icons are available for use at FontAwesome.com. Be sure to use the linked free and solid variations at the 5.15.4.

When using icons on web page or web application, be sure to make the icons accessible for assistive technology users.

This is a list of sample icons.

Smiling face icon

Check mark icon

Thumbs up like icon

Eye icon

Photographs

Be sure to attribute the photographers. You can get free photos from the following sites.

Photograph Selection Tips

Asian woman and African American man reviewing sticky notes on a wall.

It’s good to show diversity among people in the photo.

African American man working in front of three computer screens.

It’s good to show action because it creates a story.

Laptop on a table, behind a human hand, in front of a camera.

It’s good to show a human if we must show specific technologies.

Closed laptop, next to a computer mouse, on a table.

Try to avoid showing inactivity or specific branding.

A small dog wearing glasses in front of a computer tablet.

Avoid cute images as they don’t talk about our professionalism.

Letters and numbers falling from the top towards the bottom.

Avoid pop culture references or abstracted images.

Letters and numbers falling from the top towards the bottom.

Avoid photos which do not show people working in technology contexts.

Letters and numbers falling from the top towards the bottom.

Avoid photos which do not show people working in technology contexts.

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