Colors

These are the official Office of Technology Services (OTS) brand colors. The colors are taken from Louisiana’s traditional and government colors and adjusted to be vibrant and confident.

Brand Colors and Use

The color guidelines on this page are not complete and may be extended as the life of the brand continues.

Colors may vary slightly across mediums, monitors, screens, and even paper stock, but these values are the standard.

Navy Color Uses

Navy is used for:

Headings at level 1
Main navigation area background color
Background color for the first and last slide of a presentation
Primary action buttons

Teal Color Uses

Teal is used for:

Headings at level 2
Spelled-out version of Office of Technology Services
Secondary action buttons

Orange Color Uses

Orange is used for:

Accent buttons
Louisiana shape in the OTS logo

Do not use as a text color on light backgrounds.

Brand Color Recipes

These are the official Office of Technology Services (OTS) brand colors. Use these colors to ensure consistency in messaging, documents because they will improve and preserve brand recognition.

Colors may vary slightly across mediums, monitors, screens, and even paper stock, but these values are the standard.

Navy Color Recipes

Brand blue color models and their numeric values.
Color Model	Value
Pantone	655 C
CMYK	100, 89, 36, 37
Hex	#00284d
RGB	0, 40, 77

Teal Color Recipes

Brand teal color models and their numeric values.
Color Model	Value
Pantone	327 C
CMYK	86, 31, 49, 7
Hex	#008282
RGB	0, 130, 130

Orange Color Recipes

Brand orange color models and their numeric values.
Color Model	Value
Pantone	1375 C
CMYK	0, 45, 96, 0
Hex	#fe9903
RGB	254, 153, 3

Expanded Colors and Use

This is the expanded color palette for OTS. These colors are used to complement and provide support for the brand colors. The color guidelines on this page are not complete and may be extended as the life of the brand continues.

Colors may vary slightly across mediums, monitors, screens, and even paper stock, but these values are the standard.

Normal Text Color Uses

Used for body text and any text which isn’t a heading.

Dark Text Color Uses

Used for headings at level 3, bolded text in paragraphs.

Background Color Uses

Used as the color of backgrounds in digital products because it eliminates the optical strain caused by white as a background color.

Danger Red Color Uses

Used for the main color for signals of a destructive action or messaging about things strictly forbidden.

Info Blue Color Uses

Used for the main color for signals of an informative nature, links in paragraph text.

Caution Yellow Color Uses

Used for the main color for signals or messages for which the reader or user needs to be strongly advised about.

Do not use as a text color on light backgrounds.

Success Green Color Uses

Used for the main color for signals of a successful action or messages with satisfactory tones.

Expanded Color Palette

This is the expanded color palette for OTS. These colors may be used to complement and provide support for the brand colors.

Colors may vary slightly across mediums, monitors, screens, and even paper stock, but these values are the standard.

Normal Text Color Recipes

Normal text color models and their numeric values.
Color Model	Value
Pantone	431 C
CMYK	68, 48, 47, 17
Hex	#46585D
RGB	70, 88, 93

Dark Text Color Recipes

Dark text color models and their numeric values.
Color Model	Value
Pantone	432 C
CMYK	78, 60, 56, 43
Hex	#324348
RGB	50, 67, 72

Background Color Recipes

Background color models and their numeric values.
Color Model	Value
Pantone	N / A
CMYK	0, 1, 2, 0
Hex	#f7f7f7
RGB	247, 247, 247

Danger Red Color Recipes

Danger red color models and their numeric values.
Color Model	Value
Pantone	485 C
CMYK	20, 100, 100, 14
Hex	#b00003
RGB	176, 0, 3

Info Blue Color Recipes

Info blue color models and their numeric values.
Color Model	Value
Pantone	285 C
CMYK	100, 80, 3, 0
Hex	#004ba1
RGB	0, 75, 161

Caution Yellow Color Recipes

Warning yellow color models and their numeric values.
Color Model	Value
Pantone	7408 C
CMYK	1, 25, 99, 0
Hex	#ffc107
RGB	255, 193, 7

Success Green Color Recipes

Success green color models and their numeric values.
Color Model	Value
Pantone	362 C
CMYK	87, 35, 100, 31
Hex	#0d6211
RGB	13, 98, 17